Build technical skills that shape how the web performs
Our mobile SEO program covers the fundamentals you need to improve search visibility on smartphones and tablets.
What you'll learn
The program breaks down mobile search optimization into manageable sections. Each module focuses on specific technical aspects that affect how search engines crawl and index mobile content.
Mobile-first indexing
3 weeks
Learn how Google prioritizes mobile versions of content and what that means for site architecture.
- Understanding crawl behavior differences
- Structured data implementation
- Content parity verification
- Mobile rendering diagnostics
Performance optimization
4 weeks
Technical approaches to reduce load times and improve Core Web Vitals on mobile devices.
- Image compression strategies
- JavaScript execution optimization
- Critical rendering path analysis
- Lazy loading implementation
Responsive design patterns
3 weeks
Build layouts that adapt properly across screen sizes without compromising user experience.
- Viewport configuration
- Flexible grid systems
- Touch target sizing
- Font scaling techniques
Technical auditing
2 weeks
Use diagnostic tools to identify mobile-specific issues affecting search performance.
- Search Console analysis
- Lighthouse interpretation
- Mobile usability reports
- Crawl error resolution
Schema markup
2 weeks
Implement structured data that helps search engines understand page content and purpose.
- JSON-LD syntax
- Rich result eligibility
- Validation and testing
- Common markup patterns
Mobile analytics
3 weeks
Track mobile traffic patterns and understand how users interact with optimized content.
- Segmentation strategies
- Conversion tracking setup
- Engagement metrics analysis
- Performance monitoring
Learn from practitioners
Henrik Lindberg
Senior Technical SEO Consultant
Henrik spent eight years optimizing mobile experiences for e-commerce platforms. He focuses on practical implementation rather than theory, walking through real site audits and explaining what actually moves the needle in search visibility.
Oskar Viklund
Mobile Performance Engineer
Oskar builds tools for analyzing mobile rendering behavior. His background in frontend development helps students understand the technical constraints that affect mobile search optimization and how to work within them effectively.
Program structure
- Self-paced modules with video walkthroughs showing actual site optimization processes
- Weekly assignments that involve auditing real websites and documenting findings
- Access to diagnostic tools and testing environments for experimenting with different approaches
- Written resources covering technical specifications and implementation guidelines
- Discussion forum where you can compare notes with other students working through similar issues
- Final project requiring a complete mobile SEO audit with prioritized recommendations